Meta AI x UFC

A fun and wild beast of a project. 3 days on location in Las Vegas. A skeleton camera team, a skeleton edit team, 15 deliverables with a 24hr turnaround window. Shoot, edit, approve, post to social. Mike Woods from m ss ng p eces created a fully functioning barbershop on the floor of the Las Vegas Convention Center for Creative X during UFC Fight Week ‘25, named “Meta AI Barbershop”. UFC fans got a chance to interact with fighter memorabilia via Meta AI, use the interactive Meta AI mirror to see themselves with their favorite fighters haircuts. And as a bonus fans could sign up to get their favorite fighters hairstyle by a team of celebrity barbers.

Production Co: m ss ng p eces

Director (Event Activation): MIke Woods

Senior Produce (content): Yours truly

Editor (content): Tim White